According to Gallup "29% of millennials are engaged at work, 16% are actively disengaged, 55% are not engaged." It comes to no surprise that companies are looking for new ways to interact and engage with their workforce. As I wrote in one of my recent articles millennials are a unique generation - they are the first once who've grown up with video games as a significant part of their life. Gaming is a part of who they are impacts the way this generation works. Gamification, social media and game-like work process is almost a native concept to them. Companies that haven't realized this yet are paying a dear price "50% of millennials would consider another job opportunity even if they weren’t looking to leave " (according to IBM).
Above example becomes even acuter when we talk about call center, sales or customer care environments. Contact centers are where the burnout rate is at its highest, and old ways of running contents where top 5% of the same performers get to benefit doesn't work anymore.
Performance contests, raffles, and related leaderboards are becoming a thing of a past. They are replaced by an all in one work gamification and employee engagement platforms. Yes, your contests are still there, but not only the top performers get to benefit. Social media concepts are being introduced this way there are intrinsic rewards and social recognition points that come into play.
Example 1 - be creative and employ intrinsic rewards. This is where badges, medals, ranks, and status symbols are attached to individuals. These types of reward systems are not new, and they stretch to us from the world of social media and gaming. Showing the progress path be it work, learning, process completion, etc. and combining it with a badge and accomplishment system can take your team to a new level of employee happiness without spending $. This goes beyond badge type rewards, and some companies will reward their employees with shorter days, longer lunch hours, or time off based on their performance.
Example 2 - introduce the environment where employees can engage with each other on a social level. Be it something as simple as a high five or like, or ability to chat and cheer for each other or something a bit more complex where team members can compete as if they are playing a video game or running a small contest. This is where a gamification platform becomes invaluable with its automation. One on one contests or team contests - it's similar to what we use to have with standard sales contests, but an introduction of social media components and intrinsic rewards (badges) makes millennial workforce happy.
Example 3 - give some freedom of action and customization to your team. Let your team pick their appearance, and give them an option of avatars. Allow them to talk and engage with each other - this is a bare minimum for the social media age we are in. If you can extend this to the user interface even better - picking a color of a button, custom background or interface themes costs near to nothing but goes a long way with employees shaping their workspace UI with colors that they like. You can give all of these options in the form of step by step rewards too - you got to compete and earn the right to change things around.
Example 4 - if your workplace is reliant on constant training and knowledge exchange - apply gamification. Reward your team with badges, and social symbols that highlight their local academic success. Encourage knowledge exchange among the employees by rewarding them for their answers and help they provide to each other. Its all about enabling an environment that encourages solidarity and feeling of team support.
Example 5 - accumulating performance and support points that can be cashed out in the form of prizes, raffle tickets or monetary rewards. Old school gamification extrinsic motivators work too. Individual gifts will work: gift cards, cash prizes, etc. Just make sure you're not always rewarding the same top 5%.
Key to success with gamification is diversity and automation. Rotate the challenges, change up the rewards and employe automation that's delivered by professional employee engagement and gamification platforms. Make your employees happy and remember intrinsic rewards cost little or none.